About Us

Wendy-Ann Smith is a Registered Psychologist in Australia and France and a Chartered Coaching Psychologist with the British Psychological Society. A global authority on coaching ethics, her work sits at the intersection of coaching psychology, ethical development, and wellbeing. She is the founder of Ethics Forum International and Sable Praxis, leading global initiatives such as the Coaching Ethics Forum, Journal of Coaching Ethics, and Ethics Beyond the Code.
Wendy-Ann has taught and facilitated across leading institutions in Europe and the UK, working with leaders, coaches, and practitioners navigating complexity. Her psychologically grounded and developmentally focused approach helps individuals and organizations build ethical maturity, reflective capacity, and sustainable leadership practices.

Yogesh Sood is the Founder, Chairman & Managing Director of BYLD Group, and leads the Indian boards of global organizations such as DOOR Training, VitalSmarts USA, Blanchard International, and Aspectum Consulting, Finland. With nearly four decades of experience across sales, marketing, and L&D with companies like Novartis, Amul, and Aditya Birla Group, he brings unmatched industry insight and leadership acumen. An ICF-accredited Master Certified Coach (MCC), Yogesh has over 19 years of coaching experience, working closely with senior leadership teams to enhance effectiveness, resolve conflicts, and drive business outcomes.